Taquería Los Comales, an established restaurant that has served the community for more than 50 years, was facing three challenges—creating stronger brand recognition, engaging customers and the community, and establishing a uniform marketing plan across franchise locations. In addition, the restaurant wanted to make their 50th anniversary one to remember. Izcalia was able to take on these challenges and propose and execute on a plan that would bring Los Comales the brand recognition, engagement, and streamlined marketing they were looking for. Izcalia did this by providing the following services:

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• Website redesign and maintenance

• Effective social media marketing including giveaways and promotions that has more than doubled followers and platform engagement

• Creation of branding guidelines for streamlined marketing across locations

• Packaging redesign

• Public relations: press releases, media engagement, news coverage

• Photography and short videos

50th anniversary recognition and celebration

• Anniversary logo design

• Anniversary activation event planning  

• Anniversary packaging

• Collaboration with Casa Humilde Cervezeria Brewery on 50th anniversary beer can packaging